Welcome to the Visit Morehead Industry Site
Morehead–Rowan County Tourism works to grow visitation, strengthen our local economy, support tourism-related businesses and enhance the quality of life for residents through strategic marketing, destination development and community partnerships.
Our mission is to promote and enhance tourism in Morehead and Rowan County by authentically connecting visitors with our natural landscapes, creative culture and welcoming communities through strategic planning, marketing and partnerships. That language aligns directly with the mission already published on your website.
This industry page can serve as a resource for local businesses, elected officials, community organizations, tourism partners and residents who want to better understand the value of tourism in Rowan County.
"Tourism is an important part of Rowan County's economy. Visitor spending supports local businesses, creates jobs, generates income for workers and produces state and local tax revenue that benefits the entire community."
$60.7 million
Visitor Spending
Money visitors spent in Rowan County on lodging, dining, shopping, recreation, attractions, transportation and other travel-related purchases.
$4.7 million
Tourism Jobs
Local jobs supported by visitor spending throughout Rowan County.
$4.7 million
State & Local Taxes
Tax revenue generated through visitor activity that helps support public services and reduces the amount of revenue that must otherwise come from residents and businesses.
Tourism is growing and Rowan County is benefiting
Rowan County experienced substantial tourism growth from 2024 to 2025. The statistics below highlight this progress and provide a comparison of tourism trends in Rowan County and across Kentucky.
Visitor Spending
$56.3 M (2024) to $60.7 M (2025)
+7.8%
Tourism Jobs
381 (2024) to 402 (2025)
+5.5%
Labor Income
$9.5 M (2024) to $10.1 M (2025)
+6.3%
Work with Us!
Tourism Partner Resources
Morehead–Rowan County Tourism partners with lodging properties, restaurants, retailers, attractions, outdoor recreation providers, event organizers, local government, Morehead State University, nonprofit organizations and community leaders to strengthen Rowan County as a destination and a place to live.
